About Us
What Is Conscious Bunny?
Conscious Bunny is a reliable resource for cruelty-free, vegan, and clean beauty. Here, you can find everything you need to start or develop your journey.
It doesn’t matter if you want to be cruelty-free, vegan, or fully “clean.” We’re here to help you, and we appreciate that you’re trying to do better in whatever way that looks like to you!
Since terms like “cruelty-free” and “clean” aren’t regulated, brands can use these terms on their products and easily mislead their customers. Not on my watch!
We have guidelines (that correspond to Leaping Bunny and others) to grade brands and ensure you’ll only get transparent information. You can read more about our exact process here.
Meet Simone
Owner + Founder
I have been obsessed with animals for as long as I can remember. As a child, I volunteered for WWF by raising money for its projects, and I envisioned the dog shelter I wanted to build in Turkey after seeing so many strays there.
The first time I learned about animal testing was when I had to give a presentation at elementary school and chose this subject. After that, it always lingered in my head.
As I became older, I started using more beauty products—also brands that tested on animals. However, once I really got into beauty full-time (it’s my job), I constantly felt guilt. I don’t want to support brands that still participate in animal testing, especially not in the 21st century, where we have lots of technology and information to do better.
Our Values
Transparency
We are committed to providing transparent and honest information about beauty brands, their practices, and products, empowering consumers to make informed choices aligned with their values.
Integrity
We uphold the highest standards of integrity by providing accurate, transparent, and reliable information about cruelty-free, vegan, and clean beauty products, brands, and practices.
Community
We believe in the power of community and collaboration, fostering a supportive and inclusive environment where individuals can connect, learn, and advocate for ethical and eco-friendly beauty together.
Is Conscious Bunny Reliable?
At Conscious Bunny, we are passionate about promoting cruelty-free, vegan, and clean beauty. Every brand in our database goes through a thorough vetting process to ensure that it meets our standards.
We also stay up-to-date with evolving laws, brand acquisitions, and policy updates that might impact cruelty-free status, so our information is accurate and reliable.
We appreciate your interest in cruelty-free beauty. If you have any questions, comments, or feedback, please don’t hesitate to contact us via our contact form. We value your input and are always happy to help.
Moreover, you can always follow us on Instagram and DM us if you have anything to share or just want to say hi.