About Conscious Bunny
Conscious Bunny is more than a beauty resource—it’s a movement toward a kinder, more sustainable future for beauty. We believe compassion, integrity, and respect for our planet should be at the heart of every product we use.
Our Vision
We dream of a beauty world where cruelty to animals is a thing of the past, where every product is vegan, clean, and ethical, and made with care for our planet. A future where conscious choices aren’t the exception—they’re the standard. Conscious Bunny exists to help lead that transformation, inspiring beauty lovers and brands alike to join us in creating a more compassionate and harmonious industry.
Our Mission
Our mission is to empower you to align your beauty routine with your values. We’re here to help you make confident, conscious choices by providing clear, transparent, and reliable information on cruelty-free, vegan, clean, and conscious beauty. Through education, advocacy, and community-building, we aim to make kindness and sustainability the new normal in beauty.
What We Do
We cut through the confusion about brands’ cruelty-free status and, for example, around terms like “organic” and “clean,” offering honest guidance you can trust. From in-depth brand research and product dupes to resources that promote awareness of ethical practices, Conscious Bunny helps you navigate the beauty world with clarity.
But we’re not here to preach perfection. Everyone’s conscious beauty journey looks different, and we celebrate every step forward—big or small. Whether you’re cruelty-free, fully vegan, just interested in what’s in your products, trying to be more conscious, simply curious, or somewhere in between, we’re here to support you with kindness, not judgment.
Together, we can build a beauty industry founded on compassion, sustainability, and integrity.
Our Values
At Conscious Bunny, our values guide everything we do. They shape the way we research, share information, and build a community rooted in kindness and trust. Here’s what we stand for—and how we bring these values to life every day.
Compassion
We believe beauty should never harm animals, people, or the planet. That’s why we prioritize cruelty-free and vegan practices and highlight brands that truly care for all living beings.
Integrity
Honesty and transparency are at the heart of what we do. We dig deep into brand claims, cross-check certifications, and only share reliable, trustworthy information.
Sustainability
Beauty and environmental responsibility belong together. We spotlight eco-conscious brands and share tips to help you make mindful choices that respect the planet.
Empowerment
Knowledge leads to better decisions. We create guides, reviews, and resources that help you align your beauty routine with your values—at your own pace.
Community
Real change happens together. We foster an inclusive space where conscious beauty lovers can learn, connect, and advocate for a kinder future.
Transparency
Clear communication builds trust. We openly share our process and criteria so you always know where our information comes from and why it matters.
AS SEEN IN
nice to meet you!
About Simone de Vlaming
Founder & Owner of Conscious Bunny | Beauty Writer & Ethical Advocate
From a young age, I have been passionate about animal welfare. As a child, I volunteered for WWF, raising funds for conservation projects. My awareness of animal testing in cosmetics began in elementary school when I chose it as the topic for a presentation.
Since then, it has remained a subject close to my heart, ultimately inspiring me to create Conscious Bunny—a dedicated platform for cruelty-free, vegan, and sustainable beauty.
- 8+ years of experience in the beauty industry
- 6+ years of expertise in writing, SEO, and content creation
- Certified in Coaching, Training, and English (B1 level)
- Specializes in research-driven, ethical beauty content
- Born and raised in the Netherlands, I continue to call it home while using my platform to empower consumers worldwide.
Experience & Expertise
- Beauty Industry & Content Creation
- Former Beauty Advisor in retail, gaining hands-on experience with products and customer needs.
- Owner of Beautymone since 2018, a successful beauty blog covering product reviews, trends, and industry insights.
- In March 2022, I transitioned to full-time entrepreneurship, focusing on Beautymone. This was followed by the launch of Conscious Bunny in 2023.
- Research & Ethical Beauty Advocacy
- Passionate about researching brands, their policies, and product ingredients to promote transparency in the beauty industry.
- Committed to helping others make informed, conscious beauty choices that align with their values.
- Education & Professional Background
- Bachelor’s degree in Human Resources; previously worked as an HR Officer before transitioning into content creation and beauty entrepreneurship.
- Certified in Coaching, Training, and English (B1 level).