This directory includes every beauty brand we’ve researched — whether they’re cruelty-free, in a grey area, or not cruelty-free at all. You can easily filter, search, and browse based on the values that matter most to you.

Since we all care about different things — from gluten-free to clean ingredients or non-comedogenic formulas — the filters cover a wide range of important criteria to help you find the brands that align with your personal values. You can also use the search bar below to easily look up specific brands or values and find exactly what you’re looking for:

Not sure what some of the terms below mean? No worries — we’ve explained them all for you in our Conscious Beauty Glossary.

Filter Brands
Status
Cruelty-Free Values
Ingredients
Formulation
Environmental Impact
Social Impact