1. How can they be cruelty free when the company that owns them isn’t? Buying their products is therefore funding a company that allows animal testing. They’re definitely not cruelty free.

    1. Brands that are truly committed to staying and being a cruelty-free brand ensure this is part of the stipulations before signing their company over. Basically, if a brand wants to stay cruelty-free, they can. However, you’re right, when purchasing from a brand that is owned by a parent company that tests on animals, we’re indirectly supporting/funding these practices. I chose to label the brands, in this case The Ordinary, as cruelty-free because they are. But I include the information about parent companies so that everyone can make their own deciscions. Some people are okay with just the brand being cruelty-free, some want the parent to be cruelty-free as well. 🙂

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