Love Beauty And Planet

Love Beauty And Planet Cruelty-Free Status

At Conscious Bunny, we go beyond just cruelty-free claims. We also check whether a brand is vegan, clean, ethical, and sustainable, so you can decide if Love Beauty And Planet fits your conscious beauty values.

Below, you’ll find everything you need to know about Love Beauty And Planet’s cruelty-free status and overall brand ethics.

Is Love Beauty And Planet Cruelty-Free? 

Love Beauty And Planet is currently in the grey area. The brand claims to be cruelty-free and is PETA-certified cruelty-free and vegan. However, there’s a lot of missing information and a lack of transparancy to really confirm Love Beauty And Planet’s animal testing status. Because there are so many questions and confusion around the brand and the brand being owned by Unilever (a known company that still tests on animals), I had to put the brand in the grey area.

Is Love Beauty And Planet Cruelty-Free Certified?

Yes, Love Beauty And Planet is certified by PETA.

Companies can be fully cruelty-free without being certified, but certifications are a good indicator of their ethical practices. The most trusted organizations that give out certifications are PETA and Leaping Bunny.

Is Love Beauty And Planet Owned By A Cruelty-Free Parent Company?

Love Beauty And Planet is owned by Unilever, which is a parent company that is not cruelty-free.

Many brands are owned by larger companies (we call them parent companies) like L’Oréal, Estée Lauder, or Procter & Gamble—some of which still conduct animal testing.

Although the parent company may not be cruelty-free, some brands under its umbrella follow strict no-animal-testing policies and are considered cruelty-free.

Some consumers avoid brands with non-cruelty-free parents, while others support the cruelty-free brand itself. We provide this info so you can decide what feels right for you.

Is Love Beauty And Planet Sold Where Animal Testing Is Required By Law?

It looks like Love Beauty And Planet is not available for sale in China. However, consumers in the region can buy their products through cross-border e-commerce or international importers. This is possible without trigger animal testing laws.

In countries like China, some cosmetics still face mandatory animal testing, especially when sold in physical stores.

China has historically required animal testing, but since 2023, brands can enter the Chinese market without funding animal testing. Just remember that while China is easing its rules, not all brands sold there are automatically cruelty-free. Read our detailed guide on Animal Testing Laws In China to learn more.

Is Love Beauty And Planet Vegan? 

Love Beauty And Planet claims to be 100% vegan. However, due to lack of transparancy, I don’t feel confident enough to claim that they are indeed not using any animal-derived ingredients.

A brand is considered 100% vegan when all its products contain no animal-derived ingredients. Some brands may offer only a selection of vegan products rather than a fully vegan lineup. 

Check out our 100% Vegan Beauty Brands A-Z list, or use our free Vegan Ingredient Checker to determine whether a specific product contains animal-derived ingredients.