The 7 Virtues

The 7 Virtues Cruelty-Free Status

At Conscious Bunny, we go beyond just cruelty-free claims. We also check whether a brand is vegan, clean, ethical, and sustainable, so you can decide if The 7 Virtues fits your conscious beauty values.

Below, you’ll find everything you need to know about The 7 Virtues’s cruelty-free status and overall brand ethics.

Is The 7 Virtues Cruelty-Free? 

Yes, The 7 Virtues is cruelty-free.They don’t test their finished products or ingredients on animals, and neither do their suppliers or any third-parties.

Is The 7 Virtues Cruelty-Free Certified?

Yes, The 7 Virtues is certified by Leaping Bunny & Peta.

Companies can be fully cruelty-free without being certified, but certifications are a good indicator of their ethical practices. The most trusted organizations that give out certifications are PETA and Leaping Bunny.

Is The 7 Virtues Owned By A Cruelty-Free Parent Company?

The 7 Virtues is not owned by any parent company that tests on animals.

Many brands are owned by larger companies (we call them parent companies) like L’Oréal, Estée Lauder, or Procter & Gamble—some of which still conduct animal testing.

Although the parent company may not be cruelty-free, some brands under its umbrella follow strict no-animal-testing policies and are considered cruelty-free.

Some consumers avoid brands with non-cruelty-free parents, while others support the cruelty-free brand itself. We provide this info so you can decide what feels right for you.

Is The 7 Virtues Sold Where Animal Testing Is Required By Law?

No, The 7 Virtues is not sold where animal testing is required by law.

In countries like China, some cosmetics still face mandatory animal testing, especially when sold in physical stores.

China has historically required animal testing, but since 2023, brands can enter the Chinese market without funding animal testing. Just remember that while China is easing its rules, not all brands sold there are automatically cruelty-free. Read our detailed guide on Animal Testing Laws In China to learn more.

Is The 7 Virtues Vegan? 

The 7 Virtues is 100% vegan, which means none of their products contain any animal-derived ingredients.

A brand is considered 100% vegan when all its products contain no animal-derived ingredients. Some brands may offer only a selection of vegan products rather than a fully vegan lineup. 

Check out our 100% Vegan Beauty Brands A-Z list, or use our free Vegan Ingredient Checker to determine whether a specific product contains animal-derived ingredients.