16 Best High-End And 100% Vegan Makeup Brands Worth Trying
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Switching to vegan makeup isn’t just a trend; it’s a conscious choice that reflects your values. With more brands committing to cruelty-free and plant-based ingredients, finding high-quality vegan makeup has never been easier.
Whether you’re a longtime vegan or just starting to explore ethical beauty options, I gathered my personal favorite vegan makeup brands that don’t compromise on performance or quality.
In this article, you’ll learn about some of the best vegan makeup brands that offer everything from foundation to lipstick. Ready to revamp your beauty routine? Let’s find your new favorite products.
16 Best High-End And Vegan Makeup Brands
Since I love high-end makeup, I wanted to share my favorite cruelty-free and 100% vegan makeup brands. These brands use premium ingredients, formulations, and packaging that justify the – in some cases – higher price point.
Mind you, this list does not contain ALL vegan makeup brands. If you want to explore all vegan brands, check out this Vegan Beauty Brands A-Z list.
Tower 28 Beauty
Tower 28 is a clean, vegan, and cruelty-free beauty brand offering both makeup and skincare. Their products, like the BeachPlease Luminous Tinted Balm, Serum Concealer, and ShineOn Lip Jelly, will give you a radiant, vacation-like glow. Using non-toxic and non-irritating ingredients, Tower 28 ensures its offerings are perfect for those with sensitive skin.
Milk Makeup
Milk Makeup, A TikTok beauty favorite hailing from NYC, embodies trendy aesthetics while being 100% vegan. Their game-changing KUSH Mascara and Lip + Cheek promote a laid-back, effortless look that is free from parabens and full of eco-friendly ingredients. Their Hydro Grip Primer is known for its impressive staying power.
r.e.m. beauty
Ariana Grande’s brand, r.e.m. beauty, combines interstellar aesthetics with vegan and cruelty-free principles. Featuring standout products like the On Your Collar Matte Lipstick, Essential Drip Lip Oil, and Satin Matte Blushes, r.e.m. beauty offers bold, long-lasting colors perfect for any occasion. The brand delivers high-quality, pigmented cosmetics free from animal-derived ingredients or testing.
Haus Labs
Haus Labs by Lady Gaga celebrates bold and brave beauty, offering vegan and cruelty-free makeup products that empower self-expression. Highlights include Triclone Skin Foundation, PhD Hybrid Lip Oil, and the Le Monster Matte Lip Crayon, known for its intense color and long-lasting matte finish. The brand prioritizes safe ingredients and innovative designs, ensuring high performance without compromising quality.
LYS Beauty
LYS Beauty elevates your look with clean, vegan products free from parabens, talc, sulfates, and other harsh chemicals. Their Higher Standard Satin Matte Cream Blush and No Limits Matte Bronzer, which are now available in a cream stick version as well, are popular for their blendable textures and long-lasting formulas, suitable for all skin tones.
MERIT Beauty
MERIT emphasizes clean, sustainable beauty, formulating their products without harmful ingredients and utilizing recyclable packaging. The Minimalist Perfecting Complexion Stick is a fan-favorite as it is a two-in-one product, but other favorites are the Signature Lipstick and Flush Balm Cream Blush. It’s a high-quality, eco-friendly option perfect for simplifying your makeup routine.
Rose Inc.
Rose Inc., founded by model and actress Rosie Huntington-Whiteley, combines sustainability with chic design to create luxurious, eco-conscious beauty products. The brand is known for items like the versatile Blush Divine Lip & Cheek and the Skin Enhance Tinted Serum, which is enriched with skin-loving ingredients and available in a range of flattering shades.
About-Face
So, another celeb beauty brand is here—about-face by Halsey. It really stands out in the packed beauty world with its vegan, clean products that actually work. Must-haves like the Matte Fluid Eye Paints, Cheek Freak Blushes and Fractual Glitter Eye Paints are super easy and effective for any makeup stash. This brand is a creative beauty lover’s dream!
Cover FX
CCover FX offers ethically formulated, PETA-certified beauty products that deliver a flawless finish. Known for their primers, their Mattifying Primer + Acne Treatment and Invisible SPF 30 Primer are top favorites. The Monochromatic Blush Duo provides both matte and shimmer shades for customizable looks and blends seamlessly. Cover FX products are free from harmful ingredients like parabens and sulfates, making them suitable for sensitive skin.
GXVE by Gwen Stefani
GXVE, Gwen Stefani’s makeup line, embodies her fearless style and vibrant personality. GXVE prioritizes ethical beauty with a range of high-performance products, from Eye See In Color eyeshadow quads to her signature red Original Me Matte Lipstick, all featuring sustainable packaging that reflects Stefani’s punk-rock glamour.
Lime Crime
Lime Crime offers vibrant and whimsical makeup and is known for its bold and unique aesthetic. Their standout product, the Matte Velvetines Liquid Lipstick, boasts rich pigmentation and a velvety finish. Their eyeshadow palettes are also well-loved since they bring pigment and color. Committed to being fully vegan and cruelty-free, Lime Crime ensures all their products align with ethical standards.
Rare Beauty
Rare Beauty by Selena Gomez emphasizes authenticity and inclusivity. It offers products for all skin types and tones, including best-selling products like its Soft Pinch Liquid Blush, Liquid Touch Weightless Foundation, and Positive Light Highlighter. Rare Beauty is 100% vegan and cruelty-free and supports mental health initiatives through its Rare Impact Fund.
Kylie Cosmetics
Kylie Cosmetics excels in both style and substance, offering vegan-friendly and trendsetting products. The Matte Lip Kit and Velvet Lip Kit, available in popular shades like Kylie K, Posie K, and Candy K, provide Insta-ready lips for any occasion with high-quality, nourishing ingredients that keep lips looking luscious.
Freck Beauty
Freck Beauty is a playful and innovative brand known for its standout product, Freck OG, which creates natural-looking faux freckles. The brand is entirely vegan and cruelty-free and ensures ethical practices in all its products. Nowadays, Freck Beauty offers a range of products designed to enhance natural beauty.
bareMinerals
bareMinerals blends natural elegance with sustainability through vegan options like the Complexion Rescue Tinted Moisturizer with SPF 30, known for its lightweight and buildable coverage while protecting the skin. bareMinerals prioritizes formulations free from harsh chemicals, parabens, and synthetic fragrances, promoting both beauty and skin health.
rhode skin
While rhode skin by Hailey Bieber started off as a skincare brand only, the brand is now expanding to color cosmetics, too, with its tinted lip treatments and pocket blushes. Both skincare and makeup are vegan since the brand is committed to being clean, cruelty-free, and vegan; find out more here.
These 16 standout vegan makeup brands are redefining the landscape of vegan cosmetics. With a fantastic range of vegan beauty products available, you can now easily find vegan cruelty-free makeup options that match your style and values.
From sleek foundations to bold lipsticks, these vegan makeup products show that looking good and being kind to animals can go hand in hand. Upgrade your beauty routine with these innovative brands and enjoy products that are as ethical as they are effective.
What Does Vegan Mean?
When you see labels like “vegan”, “vegan-friendly”, or “100% vegan” on beauty products, it means that these products do not contain any ingredients derived from animals or any animal by-products. But what exactly does this entail?
- Animal-Derived Ingredients: These are ingredients that come directly from animals. For example, carmine (also known as cochineal extract, C.I. 75470, E120, natural red, or crimson/carmine lake) is a red pigment derived from cochineal insects and is often used in lipsticks.
- Animal By-Products: These are substances produced by animals but not directly harvested from them. Common examples include honey and beeswax (also known as Cera alba), which are produced by bees and frequently used in moisturizers and other skincare products. While bees are not killed for honey or beeswax, harvesting these by-products can disrupt their natural ecosystem.
learn more about vegan beauty
- All About Vegan Beauty
- What Makes A Beauty Product Vegan? Key Factors Explained
- List Of 13 Vegan Ingredients In Beauty Products
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I didn’t know about Lady Gaga’s brand! These are all great, thank you for the recommendations!!
I actually had no clue that Haus Labs was Vegan! I’d add Bite Beauty to this list, too! They relaunched their whole line at the start of the year to have 100% Vegan formulas. For me Vegan formulas are always a nice-to-have, but not a must-have…. particularly with skincare. With my skin issue, honey really transforms my skin.
Being vegan is not a requirement for me but I agree with you it’s nice to share and support more ethical brands.
Besides Milk Makeup (which I still NEED to try), I didn’t know that any of these brands were vegan! It’s nice to see more and more brands trying to make more ethical choices, but without compromising on awesome formulas. I’ve never heard of Tower 28, is it good?
Yes great list! These are all brands that I need to try, or at least try more of for sure. I buy all kinds of makeup, even if its not cruelty free or vegan, but keeping clean brands in mind is growing in importance.
xoxo Amanda | theaestheticedge.com
I love Zuzu Luxe eyeliner and I believe is vegan!
thanks for recommendation ❤️