20 Best Clean Makeup Brands That Should Be On Your Wishlist
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Ever wondered what’s really in your makeup? With growing awareness about the ingredients in beauty products, many are turning to clean makeup brands for a healthier alternative. These brands prioritize non-toxic ingredients, ditching the harmful chemicals without compromising your skin’s health and the environment.
In this post, you’ll discover some of the best clean makeup brands that are really popular in the beauty industry. These 20 are my personal favorite brands, which I use on a daily basis. Whether you’re a makeup enthusiast or just starting your clean beauty journey, we’ve got you covered with options that align with your values and needs.
Mind you, this list does not contain ALL clean makeup brands. If you want to explore all clean brands, check out this Clean Beauty Brands A-Z list.
The 20 Best Clean Makeup Brands
Clean makeup is taking the beauty world by storm and for a good reason. These brands prioritize safe ingredients without sacrificing performance. Here are the best clean makeup brands you need to know about. *This list is not in any specific order; all brands are amazing.
bareMinerals
bareMinerals wants you to feel good about your beauty choices. They create clean, conscious products that benefit your skin and the planet. They’ve banned over 2,500 ingredients, including 1,400+ banned in the EU.
With 71% of their products being vegan, they ensure ethical sourcing of ingredients and use FSC-certified paper for their cartons. Plus, 1% of their orders go towards changing women’s lives. bareMinerals’ mission goes beyond just makeup.
ILIA Beauty
ILIA Beauty believes in the power of balance. It merges safe naturals with proven synthetics to create effective, clean beauty. Since 2011, it has been pushing for innovation and sustainability.
For packaging, ILIA uses recycled aluminum, glass, and responsibly sourced paper. Its recycling program is just another step in its sustainability journey.
Tower 28 Beauty
Tower 28 Beauty was born out of necessity. Founder Amy wanted solutions for sensitive skin and couldn’t find them, so she created her own.
Tower 28’s products are non-toxic, free of sensitizing irritants, and packed with calming, nourishing ingredients. Everything is vegan and cruelty-free—because your skin deserves only the best, minus the fuss.
Kosas
Kosas combines clean beauty with high performance. They focus on using natural, skin-loving ingredients that work. Kosas products are free from parabens, phthalates, and other harmful substances.
Their minimalist packaging reflects their straightforward approach to beauty. With Kosas, you get makeup that’s good for your skin and looks great too.
Saie
Saie isn’t just about looking good—they’re about doing good. From sustainable packaging to climate-neutral certification, Saie embeds sustainability into everything.
Their formulations meet stringent EU standards, ensuring you get safe, effective, clean beauty. Saie proves that high standards don’t mean compromising on quality.
Summer Fridays
Summer Fridays knows that conscious beauty is essential. The brand started off with cruelty-free, vegan skincare that works but is slowly expanding into makeup as well.
Their clean products are packed with good-for-you ingredients, and their packaging is as sustainable as possible.
Honest Beauty
Honest Beauty, founded by Jessica Alba, is all about transparency. They provide clean, effective beauty solutions that are also ethical. Free from harmful chemicals, their products are designed to enhance your natural beauty. Honest Beauty believes in honesty and clarity, so you know exactly what’s in your makeup.
Rose Inc
Rose Inc. focuses on what’s in their products, not on what they leave out. Their clean beauty products feature active ingredients that give you visible skincare benefits. They’re 100% vegan and cruelty-free and prioritize sustainable packaging.
Jones Road
Jones Road by Bobbi Brown offers clean makeup essentials that deliver. Their products are free from harmful ingredients and suitable for all ages.
Jones Road brings you makeup that enhances your natural beauty without compromising on ingredient integrity. Enjoy makeup that’s simple and effective.
Merit Beauty
Merit embraces a holistic clean approach. Their products are safe for your body, skin, and planet, avoiding hormone and endocrine disruptors.
Vegan and cruelty-free, they meet EU and Clean at Sephora standards. Merit focuses on minimal, effective beauty with eco-friendly packaging.
Milk Makeup
Milk Makeup brings clean vibes with high energy. Their products are vegan, cruelty-free, and made without sulfates, parabens, and phthalates. Milk Makeup focuses on easy, multi-use products that let you express yourself while being kind to your skin.
Kylie Cosmetics
Kylie Cosmetics is stepping up their clean game. They’re committed to creating vegan, cruelty-free makeup with safe ingredients. Their trendy, high-performance products now come with the added benefit of being clean. Beauty meets responsibility in Kylie’s world.
LYS Beauty
LYS Beauty stands for Love Your Skin, and it shows. Their products are clean, vegan, and cruelty-free, designed to cater to diverse skin tones. LYS Beauty combines luxury with inclusivity, making high-quality clean beauty accessible to all.
Kjaer Weis
Kjaer Weis blends luxury and sustainability. Their certified organic, refillable products feature chic packaging and effective formulas. Kjaer Weis proves that luxury can be clean, sustainable, and beautiful. Indulge in makeup that respects your skin and the environment.
r.e.m. beauty
r.e.m. beauty by Ariana Grande offers clean, cruelty-free makeup. They focus on innovative, high-quality formulas that deliver. r.e.m. beauty proves that you can get glamorous, high-performance makeup without compromising on clean ingredients.
rhode skin
rhode skin by Hailey Bieber emphasizes minimalism and efficacy. While rhode skin by Hailey Bieber started off as a skincare brand only, the brand is now expanding to color cosmetics. Their clean, vegan products focus on simple yet effective skincare. With rhode skin, you’ll get a glowing complexion using thoughtful, responsibly sourced ingredients.
Sigma Beauty
Sigma Beauty brings innovation to clean makeup. Their products are designed with safe, effective ingredients. Vegan and cruelty-free, Sigma Beauty ensures that quality and performance go hand-in-hand with clean beauty.
e.l.f. Cosmetics
e.l.f. Cosmetics is known for affordability without sacrificing quality. Their clean, vegan makeup lines are accessible and effective. e.l.f. proves that everyone can have access to clean beauty without being very costly.
Tarte Cosmetics
Tarte Cosmetics prides itself on high-performance naturals. Their clean, cruelty-free products offer vibrant colors and long-lasting wear. Tarte emphasizes eco-friendly packaging, proving that sustainable beauty is both fun and functional.
Rare Beauty
Rare Beauty by Selena Gomez emphasizes authenticity and inclusivity. It offers products for all skin types and tones, including best-selling products like its Soft Pinch Liquid Blush, Liquid Touch Weightless Foundation, and Positive Light Highlighter. Rare Beauty is 100% vegan and cruelty-free and supports mental health initiatives through its Rare Impact Fund.
Meaning Of Clean Beauty
The term “Clean Beauty” is controversial because it isn’t regulated; this means that brands can slap ‘clean,’ ‘green,’ and ‘natural’ on their products whenever they want.
In broad terms, clean beauty products are those made without ingredients shown or suspected to harm human health, animals, or the environment. They are free from potentially harmful ingredients like parabens, sulfates, and synthetic fragrances.
Consumers have been greenwashed so badly that they think as long as it’s natural, it’s good for you. That is not necessarily the case. Synthetic materials can be good as long as they are proven safe — having gone through various tests — and do not harm people, animals, or the environment.
learn more about clean beauty
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