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  • Last Verified: June 2026

About-Face Cruelty-Free Status

At Conscious Bunny, we go beyond just cruelty-free claims. We also check whether a brand is vegan, clean, ethical, and sustainable, so you can decide if About-Face fits your conscious beauty values.

Below, you’ll find everything you need to know about About-Face’s cruelty-free status and overall brand ethics.

Quick Facts

  • Cruelty-Free

Yes

  • Certified CF

Yes

  • Parent Company

No

  • Sold In China

No

  • Vegan

Yes, 100%

How we verify brands ->

About-Face Cruelty-Free Status

Is About-Face Cruelty-Free? 

Yes, About-Face is cruelty-free. They don’t test their finished products or ingredients on animals, and neither do their suppliers or any third parties.

Is About-Face Cruelty-Free Certified?

Yes, About-Face is certified by PETA.

Companies can be fully cruelty-free without being certified, but certifications are a good indicator of their ethical practices. The most trusted organizations that give out certifications are PETA and Leaping Bunny.

Is About-Face Owned By A Cruelty-Free Parent Company?

About-Face is not owned by any parent company that tests on animals.

Many brands are owned by larger companies (we call them parent companies) like L’Oréal, Estée Lauder, or Procter & Gamble—some of which still conduct animal testing.

Although the parent company may not be cruelty-free, some brands under its umbrella follow strict no-animal-testing policies and are considered cruelty-free.

Some consumers avoid brands with non-cruelty-free parents, while others support the cruelty-free brand itself. We provide this info so you can decide what feels right for you.

Is About-Face Sold Where Animal Testing Is Required By Law?

No, About-Face is not sold where animal testing is required by law.

In countries like China, some cosmetics still face mandatory animal testing, especially when sold in physical stores.

China has historically required animal testing, but since 2023, brands can enter the Chinese market without funding animal testing. Just remember that while China is easing its rules, not all brands sold there are automatically cruelty-free. Read our detailed guide on Animal Testing Laws In China to learn more.

Is About-Face Vegan? 

About-Face is 100% vegan, which means none of their products contain any animal-derived ingredients.

A brand is considered 100% vegan when all its products contain no animal-derived ingredients. Some brands may offer only a selection of vegan products rather than a fully vegan lineup. 

Check out our 100% Vegan Beauty Brands A-Z list, or use our free Vegan Ingredient Checker to determine whether a specific product contains animal-derived ingredients.

Is About-Face Vegan Certified? 

No, About-Face is not certified vegan by any organization.

To help you easily identify vegan brands, several organizations like Vegan Action, The Vegan Society, and The Vegetarian Society provide trusted certifications similar to cruelty-free certifications, like PETA and Leaping Bunny. 

Is About-Face Clean?

Yes, About-Face is pretty much clean. However, I did find Phenoxyethanol on some ingredient lists, which is considered a toxic ingredient. But About-Face avoids phthalates, PFAs, parabens, and over 1,600 harmful substances.

The brand has implemented a comprehensive list of banned ingredients and adheres to both EU beauty standards and Ulta’s “Made Without List.” Some of its formulations include ingredients that are not typically considered clean.

What “clean” means to us:
The term “clean beauty” isn’t regulated, which means brands can use labels like clean, natural, or green without clear standards.

For us, clean beauty means avoiding ingredients such as parabens, phthalates, sulfates, and formaldehyde that are known or suspected to negatively impact human health, animals, or the environment.

Check out our Clean Beauty Brands A-Z list, or use our free Clean Ingredients Checker to determine whether a specific product contains toxic ingredients.

Is About-Face Organic?

No, About-Face isn’t certified organic and doesn’t use organic certified ingredients.

Is About-Face Safe?

Everyone’s skin is different, and no product is completely risk-free. However, here’s what we found about [brand] when it comes to common concerns like breakouts, allergies, and irritants.

*This information is not medical advice. If you have allergies or sensitivities, consult with your doctor or dermatologist before using new products.

No, About-Face is not fully fragrance-free. However, the brand states that its products are formulated without synthetic fragrances.

Yes, About-Face is paraben-free.

No, About-Face is not fully gluten-free. The brand states that all of its products are formulated without gluten. However, it does not clarify if shared machinery is used in production.

No, About-Face is not nut-free. The brand does not share any information on the use of nuts in their products, which probably means their products may contain nuts.

Based on the research I did through random sampling, About-Face’s products are talc-free. However, I recommend checking the ingredients of the specific product you want to purchase to be sure.

If you’d like to learn more about the potential health risks of talc, feel free to read my in-depth article about talc in makeup.

Is About-Face Non-Comedogenic?

Based on the research I did through random sampling, About-Face’s products are non-comedogenic. However, I recommend checking the ingredients of the specific product you want to purchase to be sure.

Non-comedogenic means a product is less likely to clog your pores, which can help prevent breakouts and blackheads. These products are a great choice for people with acne-prone or sensitive skin.

Use our free Pore-Clogging Ingredients Checker to determine if a product is non-comedogenic or contains pore-clogging ingredients.

Is About-Face Ethical? 

We’re all about supporting brands that walk the talk. To us, ethical or conscious brands demonstrate this through their actions, from environmental sustainability and ethical sourcing to social responsibility, transparency, and accountability.

If you care about making more conscious choices, we’ve researched and answered the key questions to help you find products that align with your values. Here’s what we found:

Where Is About-Face Manufactured? 

About-Face’s products are manufactured in the USA, Italy, and Germany.

We share this because manufacturing location can impact labor and environmental standards. If you’d like to learn more about this, please read This Is Why Where Your Beauty Products Are Made Matters

Is About-Face Sustainable? 

It is unclear whether About-Face has been making efforts to be more sustainable. They share no information on their actions or projects they may support, etc.

Is About-Face Socially Responsible? 

Yes, About-Face is socially responsible. The brand is committed to giving back and making a positive impact on charitable causes like the Loveland Foundation, the Trevor Project, and Every Mother Counts.

Through its e-commerce site, About-Face empowers its customers to add a donation to support these charitable organizations with their purchases.

Does About-Face Source Ingredients Ethically?

According to the brand, the specific types of mica used in About-Face formulas are sourced from global manufacturers who are either members of the Responsible Mica Initiative (RMI) or have been certified that no child labor exploitation took place at any point during the production and sourcing process.

Is About-Face Environmentally Certified? 

No, About-Face is not environmentally certified by any organization.

We check whether About-Face has any recognized environmental or ethical certifications. This includes sustainability-focused labels like COSMOS, Climate Neutral, and 1% for the Planet, and broader ethical certifications like Fair Trade and B Corp.

Why Trust Conscious Bunny?

Our mission is to make it easier for you by providing clear, fact-based insights. We research everything and reach out to brands directly to gather details about their full animal testing policy, as well as details on their ingredients, sustainability efforts, and more.

Only brands that confirm no animal testing at any stage are added to our cruelty-free list. We also regularly update our information as laws or practices change. To learn more about our thorough process, check out how we rate brands.

I hope that this post answered all your questions. If not, please feel free to leave a comment below or reach out through the contact form. I’m more than happy to help! 

Here are some of the resources we provide to help you on your cruelty-free journey:

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