Is Secret Cruelty-Free, Vegan Or Clean?

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If you wonder, “Is Secret cruelty-free?”, you’re in the right place. At Conscious Bunny, we go beyond just cruelty-free claims — we also check if a brand is vegan, clean, ethical, and sustainable. Below, find everything you need to decide if Secret fits your conscious beauty values.

Is Secret Cruelty-Free?

It’s currently unclear whether or not Secret is cruelty-free, since they haven’t provided enough information.

Is Secret Owned By A Cruelty-Free Parent Company?

Secret is owned by Procter & Gamble, a company that tests on animals.

Many brands are owned by larger companies (we call them parent companies) like L’Oréal, Estée Lauder, or Procter & Gamble—some of which still conduct animal testing.

Although the parent company may not be cruelty-free, some brands under their umbrella follow strict no-animal-testing policies and are considered cruelty-free.

Some consumers avoid brands with non-cruelty-free parents, while others support the cruelty-free brand itself. We provide this info so you can decide what feels right for you.

Is Secret Cruelty-Free Certified?

Yes, Secret is certified by PETA.

Companies can be fully cruelty-free without being certified, but certifications are a good indicator of their ethical practices. The most trusted organizations that give out certifications are PETA and Leaping Bunny.

Is Secret Sold Where Animal Testing Is Required By Law?

It’s currently unclear whether or not Secret is sold in China or any other countries where animal testing is required by law.

In countries like China, some cosmetics still face mandatory animal testing, especially when sold in physical stores.

China has historically required animal testing, but since 2023, brands can enter the Chinese market without funding animal testing. Just remember that while China is easing its rules, not all brands sold there are automatically cruelty-free. Read our detailed guide on Animal Testing Laws In China to learn more.

Is Secret Vegan?

Secret is not vegan, meaning that some of its products may contain animal-derived ingredients.

A brand is considered 100% vegan when all its products contain no animal-derived ingredients. Some brands may offer only a selection of vegan products rather than a fully vegan lineup.

Check out our 100% Vegan Beauty Brands A-Z list, or use our free Vegan Ingredient Checker to determine whether a specific product contains animal-derived ingredients.

Is Secret Vegan Certified?

No, Secret is not certified by any organization.

To help you easily identify vegan brands, several organizations like Vegan Action, The Vegan Society, and The Vegetarian Society provide trusted certifications similar to cruelty-free certifications, like PETA and Leaping Bunny.

Is Secret Clean?

No, Secret is not a clean brand. Many of their products contain Aluminum Chlorohydrate, EDTA, Disodium EDTA, Tetrasodium EDTA, BHT, Hexamethylindanopyran, Aluminum Zirconium Tetrachlorohydrex GLY, Petrolatum, Mineral Oil, Aluminum Zirconium Octachlorohydrex Gly, and Aluminum Zirconium Pentachlorohydrex Gly – ingredients that aren’t considered clean.

What “clean” means to us:
The term “clean beauty” isn’t regulated, which means brands can use labels like clean, natural, or green without clear standards.

For us, clean beauty means avoiding ingredients such as parabens, phthalates, sulfates, and formaldehyde that are known or suspected to negatively impact human health, animals, or the environment.

Check out our Clean Beauty Brands A-Z list, or use our free Clean Ingredients Checker to determine whether a specific product contains toxic ingredients.

Is Secret Organic?

No, Secret is not certified organic and does not use organic ingredients in its products.

Is Secret Safe?

Everyone’s skin is different, and no product is completely risk-free. However, here’s what we found about Secret when it comes to common concerns like breakouts, allergies, and irritants.

*This information is not medical advice. If you have allergies or sensitivities, consult with your doctor or dermatologist before using new products.

Is Secret Fragrance-Free?

No, Secret is not fragrance-free.

Is Secret Paraben-Free?

Yes, Secret is paraben-free.

Is Secret Gluten-Free?

No, Secret is not gluten-free. The brand does not share any information on the use of gluten in their products, which probably means their products may contain gluten.

Is Nut-Free?

No, Secret is not nut-free. The brand does not share any information on the use of nuts in their products, which probably means their products may contain nuts. Additionally, some products contain Shea Butter and Argan Oil.

Is Secret Talc-Free?

Based on the research I did through random sampling, it seems Secret’s products are talc-free. However, I recommend checking the ingredients of the specific product you want to purchase to be sure.

If you’d like to learn more about the potential health risks of talc, feel free to read my in-depth article about talc in makeup.

Is Secret Ethical?

We’re all about supporting brands that walk the talk. To us, ethical or conscious brands demonstrate this through their actions, from environmental sustainability and ethical sourcing to social responsibility, transparency, and accountability.

If you care about making more conscious choices, we’ve researched and answered the key questions to help you find products that align with your values. Here’s what we found:

Where Is Secret Manufactured?

Secret products are manufactured in the USA and Canada.

We share this because manufacturing location can impact labor and environmental standards. If you’d like to learn more about this, please read This Is Why Where Your Beauty Products Are Made Matters.

Is Secret Sustainable?

It is unclear whether Secret has been making efforts to be more sustainable. They share no information on their actions or projects they may support, etc.

Is Secret Socially Responsible?

Yes, Secret is socially responsible.

In 2019, Secret made a strong commitment to promoting gender equality, donating more than $1 million to support gender equality:

The brand donated $529,000 to the U.S. Women’s National Soccer Team Players Association to support their fight for equal pay and also bought and gave away 9,000 tickets to National Women’s Soccer League games to boost attendance and revenue.
Additionally, Secret supported future female athletes through the Girls Leading Girls organization.
Secret also funded childcare services, workforce development, and programs to reduce employment barriers for over 100,000 women and their families across 12 U.S. communities, especially those hit hard by the pandemic.

Does Secret Source Ingredients Ethically?

It is unclear whether Secret has been making efforts to source ingredients ethically. They don’t share information about where or how they source their ingredients, so it’s hard to know if their sourcing is ethical.

Is Secret Environmentally Certified?

No, Secret is not environmentally certified by any organization.

We check whether Secret has any recognized environmental or ethical certifications. This includes sustainability-focused labels like COSMOS, Climate Neutral, and 1% for the Planet, and broader ethical certifications like Fair Trade and B Corp.

Why Trust Conscious Bunny?

Our mission is to make it easier for you by providing clear, fact-based insights. We research everything and reach out to brands directly to gather details about their full animal testing policy, as well as details on their ingredients, sustainability efforts, and more.

Only brands that confirm no animal testing at any stage are added to our cruelty-free list. We also regularly update our information as laws or practices change. To learn more about our thorough process, check out how we rate brands.

I hope that this post answered all your questions about Secret. If not, please feel free to leave a comment below or reach out through the contact form. I’m more than happy to help!

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