Up And Up

If you wonder, “Is Up And Up cruelty-free?”, you’re in the right place. At Conscious Bunny, we go beyond just cruelty-free claims — we also check if a brand is vegan, clean, ethical, and sustainable. Below, find everything you need to decide if Up And Up fits your conscious beauty values.

Is Up And Up Cruelty-Free?

It’s currently unclear whether Up&Up is cruelty-free. Some products say “cruelty-free” or “not tested on animals”, but the brand doesn’t provide specific information.

Regarding the cruelty-free claim on certain products, the website says, “A product has an independent third-party certification on pack or unqualified on-pack marketing claim relating to being cruelty-free and/or not tested on animals.”

We assess cruelty-free status at the brand level, not just based on a few individual products. Since we can’t yet confirm whether the entire brand is cruelty-free, we’ve reached out to them for more information. In the meantime, we place the brand in a grey area until we receive a response.

Is Up And Up Owned By A Cruelty-Free Parent Company?

Up And Up is a private label or owned brand of Target, but it’s unclear whether the company tests on animals.

Many brands are owned by larger companies (we call them parent companies) like L’Oréal, Estée Lauder, or Procter & Gamble—some of which still conduct animal testing.

Although the parent company may not be cruelty-free, some brands under their umbrella follow strict no-animal-testing policies and are considered cruelty-free.

Some consumers avoid brands with non-cruelty-free parents, while others support the cruelty-free brand itself. We provide this info so you can decide what feels right for you.

Is Up And Up Cruelty-Free Certified?

No, Up&Up is not certified by any organization.

Companies can be fully cruelty-free without being certified, but certifications are a good indicator of their ethical practices. The most trusted organizations that give out certifications are PETA and Leaping Bunny.

Is Up And Up Sold Where Animal Testing Is Required By Law?

Up And Up is not sold where animal testing is required by law.

In countries like China, some cosmetics still face mandatory animal testing, especially when sold in physical stores.

China has historically required animal testing, but since 2023, brands can enter the Chinese market without funding animal testing. Just remember that while China is easing its rules, not all brands sold there are automatically cruelty-free. Read our detailed guide on Animal Testing Laws In China to learn more.

Is Up And Up Vegan?

Up And Up is not vegan, meaning that some of its products may contain animal-derived ingredients.

A brand is considered 100% vegan when all its products contain no animal-derived ingredients. Some brands may offer only a selection of vegan products rather than a fully vegan lineup. 

Check out our 100% Vegan Beauty Brands A-Z list, or use our free Vegan Ingredient Checker to determine whether a specific product contains animal-derived ingredients.

Is Up And Up Vegan Certified?

No, Up&Up is not certified by any organization.

To help you easily identify vegan brands, several organizations like Vegan Action, The Vegan Society, and The Vegetarian Society provide trusted certifications similar to cruelty-free certifications, like PETA and Leaping Bunny. 

Is Up And Up Clean?

No, Up&Up is not a clean brand. Although some of their products are free from phthalates and parabens, many others contain Phenoxyethanol, EDTA, Disodium EDTA, Acrylates, Homosalate, Polyethylene, Mineral Oil, and Petrolatum – ingredients that aren’t considered clean.

What “clean” means to us:
The term “clean beauty” isn’t regulated, which means brands can use labels like clean, natural, or green without clear standards.

For us, clean beauty means avoiding ingredients such as parabens, phthalates, sulfates, and formaldehyde that are known or suspected to negatively impact human health, animals, or the environment.

Check out our Clean Beauty Brands A-Z list, or use our free Clean Ingredients Checker to determine whether a specific product contains toxic ingredients.

Is Up And Up Organic?

No, Up&Up is not certified organic.

Is Up And Up Safe?

Everyone’s skin is different, and no product is completely risk-free. However, here’s what we found about Up And Up when it comes to common concerns like breakouts, allergies, and irritants.

*This information is not medical advice. If you have allergies or sensitivities, consult with your doctor or dermatologist before using new products.

Is Up And Up Fragrance-Free?

No, Up&Up is not fully fragrance-free. However, the brand offers a few fragrance-free products.

Is Up And Up Paraben-Free?

No, Up&Up is not fully paraben-free. Although most of their products are paraben-free, a few of them still contain methylparaben and propylparaben. So, I recommend checking the ingredients of the specific product you want to purchase to be sure.

Is Up And Up Gluten-Free?

No, Up&Up is not gluten-free. The brand does not share any information on the use of gluten in their products, which probably means their products may contain gluten.

Is Up And Up Nut-Free?

No, Up&Up is not nut-free. The brand does not share any information on the use of nuts in their products, which probably means their products may contain nuts. Additionally, some products contain Shea Butter.

Is Up And Up Talc-Free?

No, Up&Up is not fully talc-free.

If you’d like to learn more about the potential health risks of talc, feel free to read my in-depth article about talc in makeup.

Is Up And Up Non-Comedogenic?

Some Up&Up products contain Ethylhexyl Palmitate, Isopropyl Myristate, Coconut Oil, and Cocoa Butter, , which are known for being comedogenic and could potentially clog pores. So, I recommend checking the ingredients of the specific product you want to purchase to be sure.

Non-comedogenic means a product is less likely to clog your pores, which can help prevent breakouts and blackheads. These products are a great choice for people with acne-prone or sensitive skin.

Use our free Pore-Clogging Ingredients Checker to determine if a product is non-comedogenic or contains pore-clogging ingredients.

Is Up And Up Ethical?

We’re all about supporting brands that walk the talk. To us, ethical or conscious brands demonstrate this through their actions, from environmental sustainability and ethical sourcing to social responsibility, transparency, and accountability.

If you care about making more conscious choices, we’ve researched and answered the key questions to help you find products that align with your values. Here’s what we found:

Where Is Up And Up Manufactured?

Up&Up products are manufactured in USA, Canada, Mexico, and China.

We share this because manufacturing location can impact labor and environmental standards. If you’d like to learn more about this, please read This Is Why Where Your Beauty Products Are Made Matters.

Is Up And Up Sustainable?

It’s unclear whether Up&Up is actively pursuing sustainability efforts. Aside from a brief mention of “reducing plastic and switching to paper packaging where possible,” the brand provides no additional details on specific actions, initiatives, or supported projects.

Is Up And Up Socially Responsible?

Yes, Up&Up engages in socially responsible initiatives to some extent.

In 2014, Target launched a campaign to donate up to $25 million worth of school supplies when shoppers purchased Up&Up products.

For every select Up&Up school supply bought at Target stores between July 13 and August 2, the company pledged to donate one item to a student in need, with the goal of supporting nearly two million children as they prepared to head back to school.

However, we couldn’t find more recent initiatives of this kind, so it’s unclear whether similar programs have continued in the years since.

Does Up And Up Source Ingredients Ethically?

It is unclear whether Up&Up has been making efforts to source ingredients ethically. They don’t share information about where or how they source their ingredients, so it’s hard to know if their sourcing is ethical.

Is Up And Up Environmentally Certified?

No, Up&Up is not environmentally certified by any organization.

We check whether Up And Up has any recognized environmental or ethical certifications. This includes sustainability-focused labels like COSMOS, Climate Neutral, and 1% for the Planet, and broader ethical certifications like Fair Trade and B Corp.

Why Trust Conscious Bunny?

Our mission is to make it easier for you by providing clear, fact-based insights. We research everything and reach out to brands directly to gather details about their full animal testing policy, as well as details on their ingredients, sustainability efforts, and more.

Only brands that confirm no animal testing at any stage are added to our cruelty-free list. We also regularly update our information as laws or practices change. To learn more about our thorough process, check out how we rate brands.

I hope that this post answered all your questions about Up And Up. If not, please feel free to leave a comment below or reach out through the contact form. I’m more than happy to help! 

Here are some of the resources we provide to help you on your cruelty-free journey:

• Cruelty-Free Symbols & Vegan Labels
• Parent Companies And Their Cruelty-Free Brands
• What Makes A Beauty Product Vegan?
• Difference Between Vegan And Vegetarian Beauty
• What Is Clean Beauty & Why Would You Care?
• How To Spot Greenwashing In Beauty

If you found this helpful, please share it with fellow conscious beauty lovers or follow us for more insights!