Fenty Beauty Launches In China Per April 1st: Are They Still Cruelty-Free?

Since last year, brands can be sold in China without losing their cruelty-free status. Since 2021, most cosmetics sold in China no longer need pre-market animal testing. And since 2023, post-market testing doesn’t involve animals in determining safety anymore, either!

What’s the problem, you may think? Well, not every brand can qualify. Certain ingredients, products, and claims may still trigger animal tests during the registration process, and post-market testing involving animals, while rare, is still a possibility.

So, when Fenty Beauty launches in China on April 1st, does that mean the brand loses its cruelty-free status, or is Fenty still cruelty-free?

Fenty Beauty Launches In China Per April 1st: Is The Brand Still Cruelty-Free?

We do know that Fenty Beauty is currently 100% cruelty-free; they never test products or ingredients on animals, nor do they permit suppliers or retailers to conduct testing on their behalf. But does this change?

I reached out to Fenty Beauty but sadly never got a response. However, they did answer Cruelty-Free Kitty, and Fenty Beauty confirmed they will remain cruelty-free with their launch in China. The company has taken all necessary steps to ensure that its products will not be tested on animals.

Most brands can enter the Chinese market without having to test on animals; only products like sunscreen can trigger the animal testing requirement. Maybe Fenty Skin won’t launch in China (yet) due to this.

In case these Chinese laws around animal testing are confusing you, check out the following infographic that I created in hopes of making everything more clear:

Leaping Bunny created the Leaping Bunny China Qualification Program to assure shoppers that Leaping Bunny-certified companies that sell domestically in China are still cruelty-free. If you have any questions, I recommend checking out their brand’s list here.