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If you’re wondering, “Is Living Proof cruelty-free?” you’ve come to the right place. At Conscious Bunny, we’re dedicated to providing thorough and reliable information about various brands.
We research whether Living Proof is cruelty-free, vegan, clean, and conscious. Additionally, we examine if a brand is sustainable, contributes to the community, and considers allergens in its products.
The world of cruelty-free, vegan, and clean beauty can be complex. With so many unregulated terms and labels, it can be challenging to know what to trust.
Our mission is to make it easier for you by providing clear, fact-based insights. We delve into the details so you can make informed choices with confidence.
By relying on our comprehensive research, you can be sure you’re supporting brands aligning with your values. We believe in transparency and aim to empower you with the knowledge you need to choose products that are genuinely cruelty-free and conscious.
Is Living Proof Cruelty-Free?
Yes, Living Proof is cruelty-free. They don’t test their finished products or ingredients on animals, and neither do their suppliers or any third parties.
Is Living Proof Owned By A Cruelty-Free Parent Company?
Living Proof is owned by Unilever, a company that still tests on animals
In the beauty industry, brands are often owned by larger parent companies like L’Oreal, Estee Lauder, or Procter & Gamble, many of which conduct animal testing to some extent.
While most parent companies are not cruelty-free, some of the brands they own adhere to strict policies against animal testing. This means that brands under these parent companies are still cruelty-free.
However, this gives you as a consumer two choices: You can choose not to support these brands because they’re part of a bigger, animal-testing parent company, or you can choose to support them because they are 100% cruelty-free even though their parent company is not.
We personally believe that since these brands operate independently from the parent company, you can support them as they’re cruelty-free. However, a small group of shoppers choose to boycott brands owned by a parent company that tests on animals.
We don’t mind which option you choose; we want to make it easy for all our readers. That’s why we decided to mention whether or not a parent company is involved.
Is Living Proof Cruelty-Free Certified?
Yes, Living Proof is certified by PETA.
Companies can be fully cruelty-free without being certified, but certifications are a good indicator of their ethical practices. The most trusted organizations that give out certifications are PETA and Leaping Bunny.
Is Living Proof Sold Where Animal Testing Is Required By Law?
Living Proof is not sold in China or any other countries where animal testing is required by law.
In countries like China, certain cosmetic products may be subject to mandatory animal testing regulations. If a brand wants to sell its products in physical stores in China, it has to comply with these regulations, where animal testing may occur.
Starting in 2023, brands have the opportunity to enter the Chinese market without funding animal cruelty. However, not every brand may qualify. Certain ingredients, products, and claims may still trigger animal tests during the registration process, and post-market testing involving animals, while rare, is still a possibility.
To avoid animal testing in China, companies must meet specific criteria:
- Sell only ‘general’ cosmetics in China (such as makeup, skincare, haircare, nail polish, and perfumes).
- Avoid selling ‘special’ cosmetics like sunscreens or hair dye.
- Refrain from selling products for infants, children, pregnant or breastfeeding individuals, or products containing ‘New Cosmetic Ingredients.’
- Have a policy in place to recall products if post-market testing is required rather than allowing them to be tested on animals.
Furthermore, products can avoid animal testing in China if they are manufactured in China or if their final assembly occurs in China. If manufactured outside of China, companies must obtain the proper safety certificates from their country of origin.
Brands that have been selling in China must ensure that all their products meet the exemption criteria while providing the proper safety certificates from specific authorities. This means that many brands currently sold in China may not yet be entirely cruelty-free.
It’s essential to note that while China is gradually relaxing its animal testing laws, it does not mean that all brands sold in China are now cruelty-free. While this phase may raise questions, brands selling in China no longer have to be an immediate no-no for cruelty-free shoppers.
To provide shoppers with extra assurance, Leaping Bunny offers the China Qualification Program, which you can check before purchasing. This program ensures that Leaping Bunny-certified companies selling domestically in China remain cruelty-free.
Is Living Proof Vegan?
Living Proof is not fully vegan, meaning that some of its products may contain animal-derived ingredients. However, the brand offers some vegan options that are free of animal products.
A company can have vegan products even if not all their products are vegan. If all their products are vegan, the brand is considered “100% vegan.”
Several organizations, similar to PETA and Leaping Bunny, offer vegan certifications to help you identify vegan brands. For example, Vegan Action, The Vegan Society, and The Vegetarian Society provide a Vegan Trademark to companies that use no animal-derived ingredients.
Check out our 100% Vegan Beauty Brands A-Z list, or use our free Vegan Ingredient Checker to determine whether a specific product contains animal-derived ingredients.
Is Living Proof Clean?
No, Living Proof is not fully a clean beauty brand. Some of their products contain Tar, Ethyl methacrylate, and Acrylamide – ingredients that aren’t considered clean.
The term “clean beauty” is controversial because it isn’t regulated; this means that brands can label their products as ‘clean,’ ‘green,’ ‘organic,’ and ‘natural’ without strict guidelines.
For us, clean beauty means choosing products made without ingredients such as parabens, phthalates, sulfates, and synthetic fragrances that have been shown or even suspected to harm human health, animal health, or the environment.
Check out our Clean Beauty Brands A-Z list, or use our free Clean Ingredients Checker to determine whether a specific product contains toxic ingredients.
Is Living Proof Fragrance-Free?
No, Living Proof is not fragrance-free.
Is Living Proof Paraben-Free?
Yes, Living Proof is paraben-free.
Is Living Proof Talc-Free?
Yes, Living Proof is talc-free.
We mention this information because it might be important to some beauty consumers who are concerned about the potential health risks of talc. If you’d like to learn more, feel free to read my in-depth article about talc in makeup.
Is Living Proof Allergy-Safe?
Besides letting you know whether a product contains harmful ingredients, we also understand that living with allergies can be tough. That’s why we discuss whether the brand contains any allergens in its products, helping you make informed decisions that suit your individual needs and preferences.
*The information provided is not medical advice. For any health concerns, please consult with your doctor before using the products.
Is Living Proof Gluten-Free?
No, Living Proof is not fully gluten-free. While some of its products are labeled as gluten-free, the brand has also stated that its products are made on shared manufacturing equipment, so there is a low risk of cross-contamination.
Is Living Proof Nut-Free?
No, Living Proof is not nut-free. Some of their products contain shea butter.
Is Living Proof Soy-Free?
No, Living Proof is not soy-free. Some of their products contain ingredients derived from Soy.
Is Living Proof Conscious?
At Conscious Bunny, we’re all about supporting brands that do good. We believe that brands who are conscious show this with their actions in environmental sustainability, ethical sourcing, social responsibility, transparency, and accountability.
For those of us who care about making conscious choices, we’ve done our homework on these topics. We’ve answered the big questions to help you pick products that match your values.
Living Proof is conscious. This is based on the following:
Where Is Living Proof Manufactured?
Living Proof’s products are manufactured in the USA.
Is Living Proof Sustainable?
Yes, Living Proof is committed to sustainability. The brand has partnered with TerraCycle to ensure consumers can recycle any Living Proof bottles in the US and Canada.
The brand also offers Liter Pouch Refills that deliver 4x the product using 80% less plastic.
Is Living Proof Socially Responsible?
Living Proof, based in Boston, committed to supporting local education through donations via DonorsChoose.org in 2022. The company funded classroom projects focused on STEM, such as smartboards, iPads, and 3D printers, to improve learning resources in underserved schools.
These donations empowered teachers and benefited students by enhancing tech access and learning experiences
Is Living Proof’s Mica Sourced Ethically?
It looks like Living Proof doesn’t use any mica in their products.
Is Living Proof B Corp Certified?
Living Proof is not B Corp Certified. However, a brand can still be conscious without this certification.
When a brand earns B Corp certification, it pledges to consider everyone impacted by its decisions, beyond just its owners. This entails workers, the communities in which they operate, suppliers, consumers, and the environment. This certification can reassure consumers, emphasizing the brand’s dedication to considering the broader impact of its decisions.
Thank You For Being Here!
I hope that this post answered all your questions about Living Proof. If not, please feel free to leave a comment below or reach out through the contact form. I’m more than happy to help!
Thank you for being here because it means that you are interested in cruelty-free beauty and are educating yourself about this subject. If you’re willing to learn even more, here are some of the resources we provide to help you on your journey: