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If you’re wondering, “Is Makeup Forever cruelty-free?” you’ve come to the right place. At Conscious Bunny, we’re dedicated to providing thorough and reliable information about various brands. We research whether Makeup Forever is cruelty-free, vegan, clean, and conscious. Additionally, we examine if a brand is sustainable, contributes to the community, and considers allergens in its products.
The world of cruelty-free, vegan, and clean beauty can be complex. With so many unregulated terms and labels, it can be challenging to know what to trust. Our mission is to make it easier for you by providing clear, fact-based insights. We delve into the details so you can make informed choices with confidence.
By relying on our comprehensive research, you can be sure you’re supporting brands aligning with your values. We believe in transparency and aim to empower you with the knowledge you need to choose products that are genuinely cruelty-free and conscious.
Is Makeup Forever Cruelty-Free?
Makeup Forever is not cruelty-free. The brand states: “Makeup Forever exports its products worldwide, including to China, where the authorities require us to make our products available to be tested in state-certified laboratories for registration purposes and before any marketing. We would like to stress that these tests are not carried out by us, the brand, but by Chinese authorities.”
Is Makeup Forever Owned By A Cruelty-Free Parent Company?
Makeup Forever is owned by a parent company that tests on animals. The parent company is LVMH, and this is not a cruelty-free company. LVMH states that they do tests on animals where required by law.
In the beauty industry, brands are often owned by larger parent companies like L’Oreal, Estee Lauder, or Procter & Gamble, many of which conduct animal testing to some extent.
While most parent companies are not cruelty-free, some of the brands they own adhere to strict policies against animal testing. This means that brands under these parent companies are still cruelty-free.
However, this gives you as a consumer two choices: You can choose not to support these brands because they’re part of a bigger, animal-testing parent company, or you can choose to support them because they are 100% cruelty-free even though their parent company is not.
We personally believe that since these brands operate independently from the parent company, you can support them as they’re cruelty-free. However, a small group of shoppers choose to boycott brands owned by a parent company that tests on animals.
We don’t mind which option you choose; we want to make it easy for all our readers. That’s why we decided to mention whether or not a parent company is involved.
Is Makeup Forever Cruelty-Free Certified?
No, Makeup Forever is not certified by any organization.
Companies can be fully cruelty-free without being certified, but certifications are a good indicator of their ethical practices. The most trusted organizations that give out certifications are PETA and Leaping Bunny.
Is Makeup Forever Sold Where Animal Testing Is Required By Law?
Yes, Makeup Forever is available for sale in countries with mandatory animal testing, such as China, which means that its products were likely tested on animals. Companies can bypass China’s pre-market animal testing, but it’s not explicitly stated that Makeup Forever has taken this route.
In countries like China, certain cosmetic products may be subject to mandatory animal testing regulations. If a brand wants to sell its products in physical stores in China, it has to comply with these regulations, where animal testing may occur.
Starting in 2023, brands can enter the Chinese market without funding animal cruelty. However, not every brand may qualify. Certain ingredients, products, and claims may still trigger animal tests during the registration process, and post-market testing involving animals, while rare, is still a possibility.
To avoid animal testing in China, companies must meet specific criteria:
- Sell only ‘general’ cosmetics in China (such as makeup, skincare, haircare, nail polish, and perfumes).
- Avoid selling ‘special’ cosmetics like sunscreens or hair dye.
- Refrain from selling products for infants, children, pregnant or breastfeeding individuals, or products containing ‘New Cosmetic Ingredients.’
- Have a policy in place to recall products if post-market testing is required rather than allowing them to be tested on animals.
Furthermore, products can avoid animal testing in China if they are manufactured in China or if their final assembly occurs in China. If manufactured outside of China, companies must obtain the proper safety certificates from their country of origin.
Brands that have been selling in China must ensure that all their products meet the exemption criteria while providing the proper safety certificates from specific authorities. This means that many brands currently sold in China may not yet be entirely cruelty-free.
It’s essential to note that while China is gradually relaxing its animal testing laws, it does not mean that all brands sold in China are now cruelty-free. While this phase may raise questions, brands selling in China no longer have to be an immediate no-no for cruelty-free shoppers.
To provide shoppers with extra assurance, Leaping Bunny offers the China Qualification Program, which you can check before purchasing. This program ensures that Leaping Bunny-certified companies selling domestically in China remain cruelty-free.
Is Makeup Forever Vegan?
Makeup Forever is not entirely vegan. They might offer some vegan products, but they’re not 100% vegan, meaning that some contain animal-derived ingredients.
A company can have vegan products even if not all their products are vegan. If all their products are vegan, the brand is considered “100% vegan.”
Several organizations, similar to PETA and Leaping Bunny, offer vegan certifications to help you identify vegan brands. For example, Vegan Action, The Vegan Society, and The Vegetarian Society provide a Vegan Trademark to companies that use no animal-derived ingredients.
Check out our 100% Vegan Beauty Brands A-Z list, or use our free Vegan Ingredient Checker to determine whether a specific product contains animal-derived ingredients.
Is Makeup Forever Clean?
Yes, Makeup Forever is clean, or at least their newest products are. The brand has made a list of ingredients that are no longer included in the composition of their formulas. As a result, they undertake to rule out the following ingredients for new products: Parabens, Diethyl phthalate, Formaldehyde donors, Cyclic silicones (cyclopentasiloxane, cyclohexasiloxane), Triclosan, Triclocarban, Methylchloroisothiazolinone (MCIT), Methylisothiazolinone (MIT), Triethanolamine, BHA, Oxybenzone and other benzophenone, Octocrylene, Homosalate.
The term “clean beauty” is controversial because it isn’t regulated; this means that brands can label their products as ‘clean,’ ‘green,’ ‘organic,’ and ‘natural’ without strict guidelines.
For us, clean beauty means choosing products made without ingredients such as parabens, phthalates, sulfates, and synthetic fragrances that have been shown or even suspected to harm human health, animal health, or the environment.
Check out our Clean Beauty Brands A-Z list, or use our free Clean Ingredients Checker to determine whether a specific product contains toxic ingredients.
Allergens In Beauty Products
Besides letting you know whether a product contains harmful ingredients, we also understand that living with allergies can be tough. That’s why we discuss whether the brand contains any allergens in its products, helping you make informed decisions that suit your individual needs and preferences.
*The information provided is not medical advice. For any health concerns, please consult with your doctor before using the products.
Is Makeup Forever Fragrance-Free?
Makeup Forever is not (synthetic) fragrance-free.
Is Makeup Forever Paraben-Free?
Makeup Forever is paraben-free. In 2009, Makeup Forever eliminated the use of parabens in their product formulations. While products launched before that date may contain parabens, all their new launches are paraben-free.
As they transition from the old formula to the new one, please read the packaging before purchasing the product to ensure you have the latest version.
Is Makeup Forever Gluten-Free?
Makeup Forever does not use gluten as an ingredient in its cosmetics products. All the raw materials derived from cereals such as wheat, barely, rye and oats, undergo a thorough purification process to remove the gluten.
Despite this high standard, very small traces of gluten can still be present after the purification process, but due to their extremely low concentration, they do not pose any health risk to consumers. Indeed, as gluten is not absorbed through the skin, no adverse reactions to gluten have ever been reported.
Is Makeup Forever Nut-Free?
Makeup Forever has nut-free products, but you have to contact Makeup Forever customer service to check and find out if the product you’d like to purchase is nut-free.
Is Makeup Forever Soy-Free?
No, Makeup Forever is not soy-free. The brand does not share any information on the use of soy in their products, which probably means their products may contain soy.
Is Makeup Forever Conscious?
At Conscious Bunny, we’re all about supporting brands that do good. We believe that brands who are conscious show this with their actions in environmental sustainability, ethical sourcing, social responsibility, transparency, and accountability.
For those of us who care about making conscious choices, we’ve done our homework on these topics. We’ve answered the big questions to help you pick products that match your values.
Makeup Forever is somewhat conscious. I would love to see them be a bit more transparent and cruelty-free to really call them conscious. But based on the following, they are taking actions to be conscious:
Where Is Makeup Forever Made?
Makeup Forever is originally a French brand, and its parent company, LVMH, is also French. However, I can’t find any information on whether their products are also manufactured in France or other locations.
Is Makeup Forever Sustainable?
Makeup Forever is somewhat committed to sustainability. The brand does not share much information on how it does this, but I see that its products are made from 70% recyclable plastic.
Is Makeup Forever Socially Responsible?
Makeup Forever is socially responsible. Since its creation in 1984, Makeup Forever has affirmed an inclusive and supportive vision of beauty, echoing the founder’s pioneering commitment to the gay and transgender communities. Today, Makeup Forever supports the LGBTQIA+ community in expressing its identity and promoting visibility.
Makeup Forever is dedicated to equal representation and diversity, with its Executive Leadership Committee comprising 63% women. Since 2019, the “Elles for Ever” training program has accelerated the professional development of more than 36 women within the brand.
Since 2018, Makeup Forever has partnered with the French Vitiligo Association, aiming to change perceptions of this skin disease and support affected individuals. Through training, all teams, especially makeup artists and academy students, are sensitized to this cause.
Dedicated masterclasses, tutorials, and personalized advice are organized to help everyone understand and work with all skin types, promoting self-esteem as emphasized by Dany Sanz: “Successful makeup is makeup that boosts self-esteem.”
Is Makeup Forever B Corp Certified?
Makeup Forever is not B Corp Certified. However, a brand can still be conscious without this certification.
When a brand earns B Corp certification, it pledges to consider everyone impacted by its decisions, beyond just its owners. This entails workers, the communities in which they operate, suppliers, consumers, and the environment. This certification can reassure consumers, emphasizing the brand’s dedication to considering the broader impact of its decisions.
Thank You For Being Here!
I hope that this post answered all your questions about Makeup Forever. If not, please feel free to leave a comment below or reach out through the contact form. I’m more than happy to help!
Thank you for being here because it means that you are interested in cruelty-free beauty and are educating yourself about this subject. If you’re willing to learn even more, here are some of the resources we provide to help you on your journey: