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If you’re wondering, “Is The Ordinary cruelty-free?” you’ve come to the right place. At Conscious Bunny, we’re dedicated to providing thorough and reliable information about various brands. We research whether The Ordinary is cruelty-free, vegan, clean, and conscious. Additionally, we examine if a brand is sustainable, contributes to the community, and considers allergens in its products.
The world of cruelty-free, vegan, and clean beauty can be complex. With so many unregulated terms and labels, it can be challenging to know what to trust. Our mission is to make it easier for you by providing clear, fact-based insights. We delve into the details so you can make informed choices with confidence.
By relying on our comprehensive research, you can be sure you’re supporting brands aligning with your values. We believe in transparency and aim to empower you with the knowledge you need to choose products that are genuinely cruelty-free and conscious.
Is The Ordinary Cruelty-Free?
The Ordinary is cruelty-free. They have confirmed that they don’t test finished products or ingredients on animals, nor do their suppliers or third parties. They also don’t sell their products where animal testing is required by law.
Is The Ordinary Owned By A Cruelty-Free Parent Company?
The Ordinary is not owned by a cruelty-free parent company. The parent company is DECIEM, and while they have confirmed they’re cruelty-free, they were acquired by Estée Lauder Companies in 2024.
Estée Lauder Companies is not considered cruelty-free because they (or a paid third party who does it for them) still test on animals where required by law.
In the beauty industry, brands are often owned by larger parent companies like L’Oreal, Estee Lauder, or Procter & Gamble, many of which conduct animal testing to some extent.
While most parent companies are not cruelty-free, some of the brands they own adhere to strict policies against animal testing. This means that brands under these parent companies are still cruelty-free.
However, this gives you as a consumer two choices: You can choose not to support these brands because they’re part of a bigger, animal-testing parent company, or you can choose to support them because they are 100% cruelty-free even though their parent company is not.
We personally believe that since these brands operate independently from the parent company, you can support them as they’re cruelty-free. However, a small group of shoppers choose to boycott brands owned by a parent company that tests on animals.
We don’t mind which option you choose; we want to make it easy for all our readers. That’s why we decided to mention whether or not a parent company is involved.
Is The Ordinary Cruelty-Free Certified?
Yes, The Ordinary is certified by Leaping Bunny & PETA.
Companies can be fully cruelty-free without being certified, but certifications are a good indicator of their ethical practices. The most trusted organizations that give out certifications are PETA and Leaping Bunny.
Is The Ordinary Sold Where Animal Testing Is Required By Law?
The Ordinary is not sold in China or other countries where animal testing is required by law.
In countries like China, certain cosmetic products may be subject to mandatory animal testing regulations. If a brand wants to sell its products in physical stores in China, it has to comply with these regulations, where animal testing may occur.
Starting in 2023, brands can enter the Chinese market without funding animal cruelty. However, not every brand may qualify. Certain ingredients, products, and claims may still trigger animal tests during the registration process, and post-market testing involving animals, while rare, is still a possibility.
To avoid animal testing in China, companies must meet specific criteria:
- Sell only ‘general’ cosmetics in China (such as makeup, skincare, haircare, nail polish, and perfumes).
- Avoid selling ‘special’ cosmetics like sunscreens or hair dye.
- Refrain from selling products for infants, children, pregnant or breastfeeding individuals, or products containing ‘New Cosmetic Ingredients.’
- Have a policy in place to recall products if post-market testing is required rather than allowing them to be tested on animals.
Furthermore, products can avoid animal testing in China if they are manufactured in China or if their final assembly occurs in China. If manufactured outside of China, companies must obtain the proper safety certificates from their country of origin.
Brands that have been selling in China must ensure that all their products meet the exemption criteria while providing the proper safety certificates from specific authorities. This means that many brands currently sold in China may not yet be entirely cruelty-free.
It’s essential to note that while China is gradually relaxing its animal testing laws, it does not mean that all brands sold in China are now cruelty-free. While this phase may raise questions, brands selling in China no longer have to be an immediate no-no for cruelty-free shoppers.
To provide shoppers with extra assurance, Leaping Bunny offers the China Qualification Program, which you can check before purchasing. This program ensures that Leaping Bunny-certified companies selling domestically in China remain cruelty-free.
Is The Ordinary Vegan?
The Ordinary is 100% vegan. This means that none of their products contain any animal-derived ingredients.
A company can have vegan products even if not all their products are vegan. If all their products are vegan, the brand is considered “100% vegan.”
Several organizations, similar to PETA and Leaping Bunny, offer vegan certifications to help you identify vegan brands. For example, Vegan Action, The Vegan Society, and The Vegetarian Society provide a Vegan Trademark to companies that use no animal-derived ingredients. The Ordinary is certified vegan and cruelty-free by PETA.
Check out our 100% Vegan Beauty Brands A-Z list, or use our free Vegan Ingredient Checker to determine whether a specific product contains animal-derived ingredients.
Is The Ordinary Clean?
No, The Ordinary is not considered a clean beauty brand. Its products still contain ingredients like tar, Cyclopentasiloxane, and PEG.
The term “clean beauty” is controversial because it isn’t regulated; this means that brands can label their products as ‘clean,’ ‘green,’ ‘organic,’ and ‘natural’ without strict guidelines.
For us, clean beauty means choosing products made without ingredients such as parabens, phthalates, sulfates, and synthetic fragrances that have been shown or even suspected to harm human health, animal health, or the environment.
Check out our Clean Beauty Brands A-Z list, or use our free Clean Ingredients Checker to determine whether a specific product contains toxic ingredients.
Allergens In Beauty Products
Besides letting you know whether a product contains harmful ingredients, we also understand that living with allergies can be tough. That’s why we discuss whether the brand contains any allergens in its products, helping you make informed decisions that suit your individual needs and preferences.
*The information provided is not medical advice. For any health concerns, please consult with your doctor before using the products.
Is The Ordinary Fragrance-Free?
The Ordinary is not completely (synthetic) fragrance-free.
Is The Ordinary Paraben-Free?
The Ordinary is paraben-free.
Is The Ordinary Gluten-Free?
The Ordinary offers quite a few gluten-free products. You can check each product page to see whether the product contains gluten.
Is The Ordinary Nut-Free?
No, The Ordinary is assumingly not nut-free. The brand does not share any information on the use of nuts in their products, which probably means their products may contain nuts.
Is The Ordinary Soy-Free?
No, The Ordinary is assumingly not soy-free. The brand does not share any information on the use of soy in their products, which probably means their products may contain nuts.
Is The Ordinary Conscious?
At Conscious Bunny, we’re all about supporting brands that do good. We believe that brands who are conscious show this with their actions in environmental sustainability, ethical sourcing, social responsibility, transparency, and accountability.
For those of us who care about making conscious choices, we’ve done our homework on these topics. We’ve answered the big questions to help you pick products that match your values.
The Ordinary is conscious. This is based on the following:
Where Is The Ordinary Made?
The Ordinary’s headquarters is in Toronto, Canada. However, products are made worldwide.
Is The Ordinary Sustainable?
Yes, The Ordinary is committed to sustainability through its parent company. DECIEM (the parent company) is working to give back to the Earth in five ways: through more responsible packaging, fighting climate change, better waste management, responsible sourcing and product lifecycle, and water conservation.
They explain every one of their goals on their website, so if you want to know more about their taken actions and goals for the future, please check them out here.
Is The Ordinary Socially Responsible?
Yes, The Ordinary is socially responsible through its parent company. In 2020, DECIEM established the Good Fund with the goal of supporting People, the Earth, and Animals. They also started the Community Fund, an initiative donating $120,000 across 12 causes. Aside from their Community Fund, they also offer paid time off for their own staff to vote and participate in protests for social and environmental causes.
Is The Ordinary B Corp Certified?
The Ordinary is not B Corp Certified. However, a brand can still be conscious without this certification.
When a brand earns B Corp certification, it pledges to consider everyone impacted by its decisions, beyond just its owners. This entails workers, the communities in which they operate, suppliers, consumers, and the environment. This certification can reassure consumers, emphasizing the brand’s dedication to considering the broader impact of its decisions.
Thank You For Being Here!
I hope that this post answered all your questions about The Ordinary. If not, please feel free to leave a comment below or reach out through the contact form. I’m more than happy to help!
Thank you for being here because it means that you are interested in cruelty-free beauty and are educating yourself about this subject. If you’re willing to learn even more, here are some of the resources we provide to help you on your journey: