Is Attitude Cruelty-Free, Vegan Or Clean? Here's The Truth

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If you wonder, “Is Attitude cruelty-free?”, you’re in the right place. At Conscious Bunny, we go beyond just cruelty-free claims — we also check if a brand is vegan, clean, ethical, and sustainable. Below, find everything you need to decide if Attitude fits your conscious beauty values.

Is Attitude Cruelty-Free?

Yes, Attitude is cruelty-free. They don’t test their finished products or ingredients on animals, and neither do their suppliers or any third parties.

Is Attitude Owned By A Cruelty-Free Parent Company?

Attitude is not owned by a parent company that tests on animals.

Many brands are owned by larger companies (we call them parent companies) like L’Oréal, Estée Lauder, or Procter & Gamble—some of which still conduct animal testing.

Although the parent company may not be cruelty-free, some brands under their umbrella follow strict no-animal-testing policies and are considered cruelty-free.

Some consumers avoid brands with non-cruelty-free parents, while others support the cruelty-free brand itself. We provide this info so you can decide what feels right for you.

Is Attitude Cruelty-Free Certified?

Yes, Attitude is certified by PETA.

Companies can be fully cruelty-free without being certified, but certifications are a good indicator of their ethical practices. The most trusted organizations that give out certifications are PETA and Leaping Bunny.

Is Attitude Sold Where Animal Testing Is Required By Law?

Attitude is not sold in China or any other country where animal testing is required by law.

In countries like China, some cosmetics still face mandatory animal testing, especially when sold in physical stores.

China has historically required animal testing, but since 2023, brands can enter the Chinese market without funding animal testing. Just remember that while China is easing its rules, not all brands sold there are automatically cruelty-free. Read our detailed guide on Animal Testing Laws In China to learn more.

Is Attitude Vegan?

Attitude is 100% vegan, meaning none of their products contain animal-derived ingredients.

A brand is considered 100% vegan when all its products contain no animal-derived ingredients. Some brands may offer only a selection of vegan products rather than a fully vegan lineup.

Check out our 100% Vegan Beauty Brands A-Z list, or use our free Vegan Ingredient Checker to determine whether a specific product contains animal-derived ingredients.

Is Attitude Vegan Certified?

Attitude is cruelty-free and vegan certified by PETA.

To help you easily identify vegan brands, several organizations like Vegan Action, The Vegan Society, and The Vegetarian Society provide trusted certifications similar to cruelty-free certifications, like PETA and Leaping Bunny.

Is Attitude Clean?

Yes, Attitude is a clean brand. Additionally, many of their products bear the EWG VERIFIED™ seal.

What “clean” means to us:
The term “clean beauty” isn’t regulated, which means brands can use labels like clean, natural, or green without clear standards.

For us, clean beauty means avoiding ingredients such as parabens, phthalates, sulfates, and formaldehyde that are known or suspected to negatively impact human health, animals, or the environment.

Check out our Clean Beauty Brands A-Z list, or use our free Clean Ingredients Checker to determine whether a specific product contains toxic ingredients.

Is Attitude Organic?

While Attitude is not certified organic, the brand does use some organic ingredients in its products.

Is Attitude Safe?

Everyone’s skin is different, and no product is completely risk-free. However, here’s what we found about Attitude when it comes to common concerns like breakouts, allergies, and irritants.

*This information is not medical advice. If you have allergies or sensitivities, consult with your doctor or dermatologist before using new products.

Is Attitude Fragrance-Free?

No, Attitude is not fully fragrance-free. However, the brand transparently lists the ingredients in its fragrances, and some of its products are also fragrance-free.

Is Attitude Paraben-Free?

Yes, Attitude is paraben-free.

Is Attitude Gluten-Free?

No, Attitude is not gluten-free. The brand says: “We do not analyse the presence of gluten or traces of gluten in our finished products, so if you have specific sensitivity problems, we recommend that you consult your doctor.

Is Attitude Nut-Free?

No, Attitude is not nut-free. Some of their products contain Shea Butter, Argan Oil, and Sweet Almond Oil.

Is Attitude Talc-Free?

Yes, Attitude is talc-free.

If you’d like to learn more about the potential health risks of talc, feel free to read my in-depth article about talc in makeup.

Is Attitude Non-Comedogenic?

Based on the research I did through random sampling, Attitude’s products are non-comedogenic. However, I recommend checking the ingredients of the specific product you want to purchase to be sure.

Non-comedogenic means a product is less likely to clog your pores, which can help prevent breakouts and blackheads. These products are a great choice for people with acne-prone or sensitive skin.

Use our free Pore-Clogging Ingredients Checker to determine if a product is non-comedogenic or contains pore-clogging ingredients.

Is Attitude Ethical?

We’re all about supporting brands that walk the talk. To us, ethical or conscious brands demonstrate this through their actions, from environmental sustainability and ethical sourcing to social responsibility, transparency, and accountability.

If you care about making more conscious choices, we’ve researched and answered the key questions to help you find products that align with your values. Here’s what we found:

Where Is Attitude Manufactured?

Attitude’s products are manufactured in Canada and France.

We share this because manufacturing location can impact labor and environmental standards. If you’d like to learn more about this, please read This Is Why Where Your Beauty Products Are Made Matters.

Is Attitude Sustainable?

Yes, Attitude is committed to sustainability. For every product purchased online or in a participating store, ATTITUDE will plant a tree in partnership with two leading non-profit tree planting organizations, Eden Reforestation.

The brand also offers some of its products in BULK to go eco-refills to reduce plastic waste (saving up to 80% of plastic).

Additionally, the box their products have been packaged in is made from recycled and recyclable material and is also filled with biodegradable and compostable starch packaging peanuts.

The brand also has a plastic-free collection. The collection’s packaging is made entirely of biodegradable cardboard and aims to reduce the consumption of single-use plastic.

Similarly, ATTITUDE’s products are certified by ECOLOGO®, a reputable third-party environmental certification program in North America, ensuring they meet strict environmental standards and have minimal impact on health and the environment.

Is Attitude Socially Responsible?

Attitude has been very vocal about their sustainability efforts, including their efforts to plant trees, which basically also impacts their social responsibility.

However, there is not much information about what Attitude might do for the community or the people, whether they might make donations to give back to certain foundations, or anything like that.

When researching, I found some information about their factory offering bright, open workspaces, a welcoming cafeteria, green terraces, rest areas, and shared spaces that were all thoughtfully designed to create a vibrant, inclusive, and inspiring work environment — which shows that they care about the well-being of their employees.

Does Attitude Source Ingredients Ethically?

There isn’t much information on the sourcing process of Attitude’s products. Still, based on where their products are manufactured, the several certifications they’ve obtained, and the ingredients they use in their products, it is very likely that Attitude’s ingredients are sourced ethically.

Is Attitude Environmentally Certified?

Attitude is EWG-verified, FSC®-certified, and ECOLOGO-certified.

We check whether Attitude has any recognized environmental or ethical certifications. This includes sustainability-focused labels like COSMOS, Climate Neutral, and 1% for the Planet, as well as broader ethical certifications like Fair Trade and B Corp.

Why Trust Conscious Bunny?

Our mission is to make it easier for you by providing clear, fact-based insights. We research everything and reach out to brands directly to gather details about their full animal testing policy, as well as details on their ingredients, sustainability efforts, and more.

Only brands that confirm no animal testing at any stage are added to our cruelty-free list. We also regularly update our information as laws or practices change. To learn more about our thorough process, check out how we rate brands.

I hope that this post answered all your questions about Attitude. If not, please feel free to leave a comment below or reach out through the contact form. I’m more than happy to help!

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Is Attitude Cruelty-Free, Vegan Or Clean? Here’s The Truth

Is Attitude Cruelty-Free?