70+ Cruelty-Free Brands That Are Affordable: Save Money
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Cruelty-free beauty products are no longer a niche market; they’re becoming the standard. More and more brands are changing their standards to no animal testing. That’s an amazing step! However, unfortunately, there are still quite a few brands out there that don’t allow animal testing.
We understand it can be overwhelming to navigate which brands are or aren’t cruelty-free, especially when affordability is a priority. But don’t worry! We’ve compiled some top-notch cruelty-free brands that are affordable so you can save money while being assured no animals are harmed in the process.
70+ Cruelty-Free Brands That Are Affordable
Picture this: millions of animals worldwide suffer every year due to cosmetic testing. In fact, according to Humane Society International data, around 500.000 animals fall prey to cosmetic testing annually. It’s a heartbreaking scenario that can be avoided by opting for cruelty-free brands.
Cruelty-free brands don’t test their products on animals at any stage during production. This applies to the final product as well as all the ingredients used.
I’ve gathered the most affordable brands and marked those vegan or owned by a parent company that tests on animals.
- (V) = Also 100% Vegan
- Asterisk (*) = Owned by a parent company that isn’t cruelty-free
- Acure (V)
- Alaffia
- Alba Botanica
- Anomaly (V)
- Ardell
- Avalon Organics
- Babo Botanicals
- Badger
- Boots*
- Bulldog
- Burt’s Bees*
- Catrice
- Certain Dri
- Cocokind
- Colourpop
- Covergirl*
- Derma E (V)
- Desert Essence
- Dr. Teal’s (V)
- Dr. Bronner’s
- ELF (V)
- Essence
- Eva NYC
- Everyone (V)
- Flower Beauty
- Formula 10.0.6
- Garnier*
- Giovanni
- GOSH
- Hard Candy
- Harry’s
- Hask
- Hawaiian Tropic*
- Hello Products
- Hurraw! (V)
- It’s A 10
- JASON
- Jason Wu Beauty
- Kiko Milano
- Kiss My Face
- Kristin Ess
- LA Colors
- Makeup Revolution
- masqueBAR
- Milani
- Mineral Fusion
- Nad’s
- Native
- Nubian Heritage*
- NYX*
- Pacifica (V)
- Pixi
- PYT Beauty (V)
- Quo Beauty
- Schmidt’s Naturals (V)*
- SheaMoisture*
- St. Ives*
- Sukin (V)
- Sun Bum
- Superdrug
- The Inkey List
- The Ordinary*
- Thinksport
- Tom’s of Maine*
- Tower 28 (V)
- Trade Joe’s
- Tree Hut
- Tresemme*
- Ulta Beauty
- Umberto Giannini (V)
- UpCircle (V)
- Weleda
- Whole Foods 365
- Yes To
- Zoeva
If you have more cash to spend and want to know which brands are cruelty-free, here are some articles you may find interesting too:

I have been using redken fusion haircolor for 20 years. I would like to switch to a haircolor that is not toxic to me. What would ypu recommend as far as a clean haircolor that is good for blondes covering gray? Would love to hear your suggestions! Thank you!
Hi Linda! I did some research for you and I think your best options are Madison Reed, Garnier Olia and Naturcolor. Here are the links to the products so you can check them out (these aren’t affiliate links btw!):
– Madison Reed: https://www.ulta.com/p/radiant-hair-color-kit-xlsImpprod15741035?sku=2537592
– Garnier: https://www.garnierusa.com/about-our-brands/hair-color/olia
– Naturcolor: https://naturcolor.com/shop/
This post is a lifesaver! I love discovering affordable cruelty-free brands, and you’ve included so many that I hadn’t heard of before. Can’t wait to try some out and make more ethical choices without breaking the bank. Thank you for this fantastic list!